Delaware’s Quaint Villages’ Tourism Ambassador Program
Reaching a new level of Visitor Service in Kent County
The Delaware’s Quaint Villages Tourism Ambassadors Program is a multi-faceted program that serves to increase tourism by inspiring front-line employees and volunteers to turn every visitor encounter into a positive experience. When visitors have a positive experience, they are more likely to return in the future and also share their experience with others. Everyone benefits – the visitor, the industry, the local economy, and most importantly, the front-line worker.
For Employers
Tourism is big business not only to large cities, but also to small communities in the United States and around the world. Visitors spend money attending to business, touring attractions, or learning about the history of the area. This infusion of “new money” into the local economy often holds local tax increases at bay and gives Kent County extra money to enhance its infrastructure— making the destination more appealing over time. As a result, destinations spend lots of money courting convention and leisure travelers. But in reality, no amount of money will make up for the visitor having a bad experience, which negatively impacts Delaware’s Quaint Villages' brand and overall image as a destination. The program teaches front-line employees and volunteers best practices and ensures they understand their role in increasing tourism. Delaware’s Quaint Villages Tourism Ambassadors Program helps your front-line increase their knowledge of the region; provides answers to the variety of questions received from visitors; and gives your front-line a chance to meet one another, learn from each other’s experiences and celebrate together!
For Employees & Volunteers
What separates the Delaware’s Quaint Villages' Tourism Ambassadors from other training programs is it’s a certification, not just training. Employees and volunteers who complete the program receive a credential and accompanying initials that can be used behind the person’s name to denote their commitment to their profession as a Certified Tourism Ambassador™ (e.g., Jim Smith, CTA). The CTA logo may also be used on your website and business cards/communications with approval. As an Accredited Provider, Kent County Tourism presents the official CTA designation on behalf of the Tourism Ambassador Institute®, the overseeing body for the certification program.
Program Curriculum
Module 1: The Power of Tourism
Module 2: Discovering Delaware’s Quaint Villages
Module 3: Knowing, Finding, Using Resources
Module 4: Exceeding Customer Expectations
The curriculum is delivered through reading assignments and
in-class participation.
Program Requirements
Every certification program requires successful completion of a core curriculum. The following recaps the requirements to earn the CTA designation:
• Complete required reading
• Attend half-day classroom session
• Complete learning assignments
• Complete open-book examination
Upon successful completion, participants will earn the Certified Tourism Ambassador™ designation and receive a CTA certificate and lapel pin. An annual renewal process of certification is also necessary to maintain your certification.
Cost
There is a one-time non-refundable, non-transferable application fee of $30 per person and an annual renewal fee of $30 per person.
Click here for the PDF flyer for Delaware's Quaint Villages Tourism Ambassador Program
To sign up for a class, please click here. Create an account, fill in the enrollment form, and select Delaware, then KENT COUNTY. Once that is done, you will see a list of our classes that are currently open for enrollment.
For more information, contact Rachel Rohm, Visitor Services Manager at 302-734-4888 X 102 or rrohm@visitdelawarevillages.com
